Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.
Wasn’t it the most sold EV shortly after launch?
Dealers fucked Ford Corporate’s EV strategy, by adding fees and slowing down sales on the EV versions, and using the wait-list to try to sell people on a truck today.
There have also been statements by Ford’s CEO that there were design lessons learned from the F-150 Lightning and Mustang Mach E about being more thoughtful and efficient with wiring and harnesses to save weight/material/cost with a dedicated EV platform rather than adding an EV powertrain to a vehicle designed for ICE powertrains.
The small truck they’re going to release next year should show some of the lessons learned.
I’m confused. So it wasn’t selling? I thought it was doing fine, but I’ve been wrong enough times to know better.
It wasn’t selling at the volumes Ford expected, in large part because dealers were refusing to order enough to keep in inventory. So it was a paradoxical problem where customers were expressing interest on waitlists, but the manufacturer was seeing soft demand. The dealers basically would try to upsell them on the ICE version of the same truck decked out with high-margin options.
Thank you, that clears it up.
Expensive for no reason
Poor range because it has the aero of a barn
Shit for towing
It was selling the best of all Ev trucks.
But
It wasn’t selling enough, and had recall / cost problems to make it hard to justify continuing. It was the first go, so usually auto makers count that one as an RnD project to learn from for the next one
Companies have a vision of about 90 days out at max now because shareholders want returns NOW so anything thats not an instant overblowing success affects stocks negatively and ceos are scrambling. See the gaming and tech industries as well.
I dislike that EVs have to look different though. Audis A range looks fierce, the Q range looks goofy and shit.
Never mind the fact that they have a new midsize EV pickup truck coming out next year.
Yep. And yet they only sold ~25k of them, with sales dropping off incredibly quickly toward the end. Even the hybrid sold ~85k units. I would never buy one but I know 2 people who have them, and I have done a couple of road trips in it. It is really really nice. The infotainment is the best I’ve seen in any modern vehicle. It still has physical buttons!