Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.
It was selling the best of all Ev trucks.
But
It wasn’t selling enough, and had recall / cost problems to make it hard to justify continuing. It was the first go, so usually auto makers count that one as an RnD project to learn from for the next one