I started seeing more and more non-free content (paywalled or non freely licensed articles and videos) and less Creative Commons or freely licensed content.
All of this is making me worried about the free content future.
Why aren’t people worried about that and why they are not doing something about it?
I don’t know of any non-profit currently that advocate for free-er world, which is essential for the libre culture.
It’s probably because although there is some overlap they also have important distinctions. Content doesn’t have agency in the same way that software does. Perhaps you could think of it as content saying things to you and software as doing things with you. Repeating what someone is saying to you is considered (rightly or wrongly) to have lower stakes than knowing what someone is doing to you. It’s the same idea behind the “sticks and stones” saying.