Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
It’s sad so many choose Starbuck’s over small cafes and drive-throughs.
I mean, if it was cheap, and good… okay? I’d understand.
But it’s expensive. It’s like the Chick-fil-a of coffee, except more pricey, and not even as “satisfactory” as Chick-fil-a chicken; Starbucks is no better than McDonald’s coffee, to my tongue. And certainly no better mixed in a sugary cocktail.
Besides. Who doesn’t love trying a small chain when they stumble on one? Like this one I found at a gas station in Florida:
Luckily in Europe the norm is locally owned coffee shops, bars, restaurants, etc.
If I see a chain I just prefer not to enter and go to an independent owner instead.