Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”
Luckily in Europe the norm is locally owned coffee shops, bars, restaurants, etc.
If I see a chain I just prefer not to enter and go to an independent owner instead.