Niccol said. “What we’re seeing is people, you know, they want to have a special experience, and regardless of what your income level is. In some cases, you know, a $9 experience does feel like you’re splurging. And then, what that means is we have to make it worthwhile, right?”



Pro tip: you can buy one coffee from starbucks to get the takeaway cup, then make all subsequent coffees yourself for no more than 1/18 of the price, put them in the cup and then walk around outside looking like the sort of person who has a Macbook in their rucksack.
That sounds dumb.
You can reuse it like once but then it will get gummy
Ya. Buying Starbucks to use their paper cups at home makes no sense. You can buy hundreds of paper cups marketed for coffee for like $20
and there are better coffee than burnt starbucks. or make your own.
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They still did spend money at Starbucks, making it a dumb plan
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It still involves shopping there at least once. Forget it.
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Why do free advertising for them?