

I did say “perhaps”.
The way art/music is made prrhaps becomes more important than the art/music.
There is much more uncharted territory there than in the final product now that most taboos are removed and even unskilled people have been able to realise visions from their bedroom.
In this case, totally worth it because it is exposure without giving away the product itself for free (just like all advertising).
That is not what happens to artists and musicians when they get paid with exposure.