Excellent, new ways of keeping us controlled

“USA”. America is a continent… Well… I guess that backs up the meme…

Actually, the word “meme” was introduced as a reference to the word “gene”. A “meme” would be a similar concept but in a cultural (rather than biological) realm.

it is “a unit of cultural transmission”—the cultural equivalent of a gene

https://www.merriam-webster.com/wordplay/meme-word-origins-history