It costs more, but those are indirect costs associated with marketing. Most executives only look at sales and expenses and don’t think in indirect costs, regardless of how many business people try to explain. So the costs are marketing, we either cut the costs or we cut the budget, but not change what we are doing. Or they don’t care, because of the above collusion mentioned in another comment, or because they want to spend on marketing for their golf buddy, the marketing CEO.
Does it drive me insane, as someone who has a marketing and accounting degree, and had to explain it a bunch of times? Yes. Also most high level executives make up a fantasy version of how the business is being run and feel anyone who doesn’t agree is inherently wrong.
Do they have hobbies/beliefs/sycophantic mannerisms similar to the bosses in charge? Because that’ll get you promoted. A lot of management are lonely people who don’t view others as equals unless they suck up or never argue, thus useless people get promoted so they can hang with “friends” in meetings all day.
Or good old nepotism.