It worked on me. I went vegan because I was ashamed of eating meat. If you’re not a vegan then I don’t think you have any perspective on what’s effective at getting people to go vegan.

I’m a mean vegan because I used to be a carnist, and mean vegans changed my mind. The people on vegancirclejerk are fucking hilarious. I stayed for the memes, and then I changed my diet because I felt guilty. The best possible thing you can do as a vegan is make carnists feel guilty. It works.