I agree and I’m sure many feel the same.
At the same time, this is the reality we live in. Some need to have jobs at companies that don’t evaluate applications/materials as fairly as they’d like, and they will have to deal with this problem regardless.
I have a couple Dell laptops (from my work) with firmware in LVFS, and it is so nice how easy it is to use. I hope that this change encourages the biggest vendors to give some money to help keep it going.