Ford killed the F-150 Lightning because nobody wanted it. Tesla’s Cybertruck is selling even worse—but Elon Musk refuses to let it die. In this documentary, we uncover the hidden truth behind the spectacular collapse of the Tesla Cybertruck, how a promised $39,900 revolution turned into a depreciating six-figure nightmare, and how Musk is quietly using his own private rocket company to buy up unsold inventory just to keep the numbers from cratering.


ok. Everyone says this on the Internet, but in the real world they buy a different car because of the color of the LEDs inside.
Car companies learned a long time ago to learn from sales, not what people say they want to buy.
I’ll refute that to say packages killed it. Bundling options together means that if you want this one specific feature, for example power windows, then that package also comes with cruise control, lane assist, infotainment screens, etc. It jumbles up the data.