It's easy to convince EDC people to buy EDC things. But how do you convince non-EDC folks to buy your product? Simple: Fear. The global "car escape tool market," according to market research firm Data Insights Market, is valued at $500 this year, projected to grow 7% a year and
You might like this Morakniv. I got it to cut rope on the water and in case of emergency. It would zip through a seat belt. Cheap, weighs nothing.