I mean ntfy’s primary purpose is not dependent on UnifiedPush – all UP functionality could be removed and ntfy would still work as intended.
Ntfy server knows how to be a UP gateway, and relays those messages to the ntfy app, which knows how to be a UP distributor.
As far as I understand it, a client app using UP to recieve push notifications does perform a registration step with the UP gateway (via the distributor app which communicates with the gateway via its own transport), which sets up and responds with the api endpoint details, which the client app relays to its servers, which can then send UP notifications via the specified gateway.
Yeah, I was doing some more reading and I think it might only be the newest version of the UnifiedPush spec which requires the message to be encrypted.
I noticed that the examples given on https://codeberg.org/iNPUTmice/up/src/branch/master/README.md are unencrypted.