An Internet meme, or meme (/miːm/, “MEEM”), is a cultural item (such as an idea, behavior, or style) that spreads across the Internet, primarily through social media platforms like YouTube, Twitter, and Reddit. Internet memes manifest in a variety of formats, including images, videos, GIFs, and other viral content. Key characteristics of memes include their tendency to be parodied, their use of intertextuality, their viral dissemination, and their continual evolution.
https://en.m.wikipedia.org/wiki/Internet_meme
In conclusion, it is a meme, but it’s debatable how much of a meme it actually is.