Liam Mayfair

Fair enough. I just don’t care enough about Jaguar to look this shit up tbh

A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.

But it’s the first time they’ve made a change as drastic as this. I can recognise any Jaguar car out there even if I know fuck all about their cars because I can see the jaguar design on the car.

Now people will have to squint to make out the word JAGUAR in that shitty font? Bad move.

Yeah, for a whole 2 hours, until everyone moves on to bitch about the next thing and then Jaguar are stuck with the shitty new logo no-one recognises for long after that.