I enabled logging in the Ntfy app, and, upon receiving a message in Element X, it showed the Matrix notification push message in plain text in the logs. If Ntfy indeed doesn’t know anything about Unified Push and is just the medium through which a Unified Push message travels, then I would think that it wouldn’t be the service decrypting the message, yet it is decrypted in the logs.
Imo, this is your answer. I’m not sure exactly other solution you want. Content will not appear on Lemmy without someone first posting it. Advertising the platform to help draw people in is also important.