Did you know. That every single year. Millions of people are born that has never heard of Jaguar. Because why would they?

Last time I ever heard someone talk about Jaguar was 20 years ago when they sold their f1 team.

Prior to that. I have not given them as much as a single thought. So yes. Them changing their logo certainly did what it was supposed to do. Get people to talk about Jaguar.

It’s not the first time they’ve made a “drastic” change.

As a matter of. They’ve had a logo similar to this before in the 50’s. With just the word “Jaguar”.

You have the world’s combined knowledge at your fingertips. And you choose to be ignorant and blur out something so stupid as “But it’s the first time they’ve made a change as drastic as this.”

Why would no one recognize it? Hardly the first time they’ve changed their logo.

First step is increasing brand recognition. No one will buy if they don’t know you exist.

You’re all making fun of it but this new style did exactly what it intended to do. Everyone is talking about them now.